STORM CHASING,
DONE RIGHT.

The reputation problem

Every storm restoration roofer pays a tax for the bad operators in the industry. Homeowners hear "storm chaser" and think of fly-by-night crews from out of state, AOB scams, and disappearing contractors.

The fix is not to avoid the work — storm restoration is real, valuable, and profitable when done right. The fix is to operate so transparently that the bad reputation slides off you.

Pre-storm: build the infrastructure before the weather hits

The contractors who win storm season prep in spring. Crews trained, materials staged, supplement workflow documented, CRM configured.

When the storm hits, you are not figuring out how to dispatch canvassers — you are dispatching them. Pre-built routes, pre-built scripts, pre-built lead intake forms. The storm is operational, not improvisational.

Lead intake: forms over phone calls

Multi-channel lead capture beats any single channel. Web form on your site, Facebook lead ads, door-knocker app, reply-to-text from your billboards. Every lead lands in the same CRM with source attribution. You see what is working in real-time.

Canvasser dispatch: routes, not chaos

Canvasser productivity is a function of route efficiency. A canvasser walking efficient routes can hit 80–120 doors per shift. A canvasser working off a paper map hits 30.

Modern roofing CRMs (this is where Revolve Core shines) generate routes from your storm zone polygons. The canvasser app shows the next door, captures the conversation outcome, creates the lead with one tap. The office sees disposition data live.

The inspection conversation: what to actually say

On the doorstep, your job is to set up the inspection — not sell the roof. "We are inspecting roofs in your neighborhood for hail damage. Most of your neighbors had damage. Can we look at yours? Free, no obligation."

On the roof, document everything. Hail damage, but also pre-existing wear that is not storm-related. Show the homeowner what is what — they trust contractors who are honest about what they did not find.

Off the roof, present findings. Hail damage = file a claim. No damage = thank them and leave. Building a referral network of homeowners you did not sell is the long-term play.

Contract terms that protect everyone

A contingency contract that protects the homeowner is a contract that protects you. No hidden fees. Clear AOB language. Cancellation rights spelled out. The homeowner only owes you if the carrier approves the work.

Production: schedule before you sell

Selling 50 jobs in a week with crew capacity for 20 is how reputations get destroyed. Sell only what you can produce within a reasonable timeline. If you have to bring in subs, vet them in advance. The homeowner does not care that the sub messed up — they care that you put the sub on their roof.

The supplement workflow as your competitive moat

Most storm chasers leave 30%+ of carrier money on the table because they cannot supplement effectively. The contractor who supplements well collects the work the bad operators created and never finished. Your supplement workflow is your moat.

The bottom line

Storm chasing the right way is just contracting with a faster mobilization cycle and a sharper supplement workflow. The contractors who win storm season are not the ones who knock the most doors. They are the ones who run the cleanest paper trail from inspection to RCV check.